![]() The relative attractiveness of our strategies is mostly based on external and internal critical success factors that have a cumulative effect. Stage 3 in the QSPM is conceptual in the sense that strategies are selected depending on relative attractiveness. The agenda here is to decide which strategy will help accomplish a company’s desired goals. The last step is to narrow down the list of alternative strategies by order of importance by using a calculated approach and key strategic factors. ![]() Stage 2 management tools are the SWOT analysis, BCG matrix and the IE matrix. Next, results from stage 1 and stage 2 analysis are then compared. ![]() The QSPM uses calculation from stage 1 analysis which are the EFE matrix and IFE matrix. The benefit of this is that by using the information from the other management tools, we can develop a more succinct and objective strategic goal.
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